Linwood Fabric

Established in 1994, Linwood Fabric is a family-owned business renowned for its exquisite textiles. Their dedication to quality and design is evident in their collections, drawing inspiration from various sources to create beautiful and functional fabrics and wallpapers. They prioritize collaboration, working closely with both British and European family-run mills to ensure exceptional craftsmanship.

The Challenge:

Linwood faced a challenge that threatened their customer experience:

  • Unreliable Broadband: Frequent dropped calls in both the office and warehouse stemmed from poor internet connection speed and reliability. This resulted in a decline in sales.
  • Outdated Phone System: Their existing SIP trunk phone system lacked functionality and needed an upgrade.

The Solution:

FCC, a communications provider, partnered with Linwood to create a robust communication infrastructure:

  • Enhanced Broadband: A dedicated leased line with failover broadband ensured a reliable and fast internet connection, minimizing downtime.
  • Upgraded Phone System: A fully hosted telephony system replaced the outdated on-premise system. This solution integrated seamlessly with Linwood’s Dynamics Nav software and offered mobile flexibility for warehouse operatives through a smartphone app.
  • Improved Warehouse Connectivity: Leveraging existing WiFi coverage, the new system eliminated poor signal areas within the warehouse, ensuring clear phone calls throughout the facility.

The Benefits:

  • Improved Customer Experience: Reliable communication minimized dropped calls, enhancing customer service and boosting sales.
  • Enhanced Efficiency: The integrated phone system streamlined operations and provided mobility for warehouse staff.
  • Reduced Downtime: The failover broadband ensured business continuity in case of internet disruptions.


By addressing Linwood’s communication challenges, FCC enabled them to focus on what they do best – creating beautiful and functional textiles. The new system provided Linwood with a reliable and efficient communication infrastructure, ensuring their continued success for generations to come.